A project by


In collaboration with

24 Pr & Events


+39 334 9144961



Via Carlo Torre 28 - 20143, Milan

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© 2019 - P.IVA 05322570879 - All Rights Reserved - Terms & Conditions

17 — 23 SEPTEMBER 2019


We are Blank, a creative agency based in Milan, with 4+ years of experience organizing events during Milan Design Week, like Isola Design District and Milan Design Market, and due to the countless requests from fashion designers to create a similar concept for them, we decided to venture into Fashion Week with our most ambitious project yet.

We plan to take all the understanding and dedication from previous projects and make this an unforgettable experience for designers and fashion enthusiasts alike. We are changing the Fashion Week game for good, a combination of fashion show and pop up shop in the heart of Milan, with the best and most inspiring emerging designers from all over the world.


One week, multiple events,

thousands of fire fits and, of course, you.



MFC is the new proposal for emerging fashion brands and designers that want to introduce their latest creations to the market in one of the most prestigious fashion events of the world: Milan Fashion Week.

Are you an event organizer?


Register your event with us to join the network

and be featured as part of the Club.

Click here!


We make an accessible yet exclusive event, starting with a Pop-Up Shop and Showroom in the heart of the Brera neighbourhood, which will be open from 16th to 22nd September during the next S/S Milan Fashion Week, followed by a fashion show, presenting the brands and their collections in one of the most exclusive clubs in the Sempione area.


You bring your products, we think about all the rest: buyers and fashion addicts, communication and set up, influencers and DJs. The right people will join us to make your experience truly memorable.


We aspire to build a community of designers and creators together with fans and fashionistas, democratizing the access to fashion world, creating a network that can help you launch your career and bring value to your project for years to come.


Best solution for introducing a collection in one of the most prestigious fashion events in the world, Milan Fashion Week


— The thorough curation process will guarantee an impeccable standard for all the participants and attendants


— Alternative route to reach the market, present the pieces in a runway, sell them in the pop up store, all of this in Milan during Fashion Week

Years of experience in logistics and event planning


Team of dedicated professionals that will help you from the beginning to the end of this experience


— Most competitive prices for the benefits


It’s a hard knock industry and getting noticed is difficult, specially in events like Fashion Week, so we are here to help. Setting up the location, the press and influencers for you, and of course the attendants and fashionistas to present your collection.


After you have delighted your followers and friends with your latest creations, we want to help you sell them, so we prepared a temporary Pop-Up Shop in Brera the Fashion Quarter of Milan, right next to Montenapoleone, where you can sell and introduce even more people to your project.


Located in Corso Garibaldi 46, Brera, the most exclusive district of the city, where the best fashion week activities take place, in a two floors location with a display window overlooking the main street.

Milan Fashion Club will open, from 16th to 22nd September, the temporary Pop Up Shop, with possibilities for hosting aperitivos and your own social events besides the ones we will have. And of course sell your pieces and collections to the visitors of one the biggest fashion events in the industry, Milan Fashion Week.


Clothing (Hangers of aprox 1m)

Accessories (two spaces pedestals 50x50)

Sales team to assist you

Banner, flyers, brochures, printed materials

Live stories on Instagram

Newsletter to our lists of contacts, attendants and buyers

MFC Membership Card





For designers interested in having a private showroom in the pop up shop, we offer the possibility of renting the second floor of the location for hosting and inviting clients and buyers.

It includes hospitality services like complimentary drinks, coffee bar, and catering upon request.

Need more exclusivity?


 In the Sempione area we have one of the most exclusive locations of the city, the perfect one for presenting your collection in an evening as memorable

as it will be iconic.

The show, will present different designers during the event and continue with an after party with a selected crowd of attendants and the best live DJ sets in Milan: yes, we take care of everything!

To guaranty a great fashion show of emerging design brands,

we will make a selection of the applications received.

This is the place for you to just express yourself and get a great exposure

Are you creative enough? 


We set up the runway, prepare it, and manage it for you

15 minutes show time (max) dedicated for each brand

Newsletter to our lists of contacts, attendants and buyers

Assisting team during the show

Live DJ set and Music

— All equipment from lighting to sound

Photo video service. Video of max 2 minutes from the show of each brand

(will be delivered after the show)

Interview with designer and backstage shooting 

 Live stories on Instagram

After party

— 10 free drinks during the show 

MFC Membership Card

EVENT location




With MFC you guarantee that your collection will reach the biggest audience possible

with a combined off / online communications plan

Online communications in our channels will include dedicated posts, live stories on IG and paid campaigns


Flyers will be handed to the visitors and people on the streets before to attract them to the runway, after party and the pop-up store


Selected influencers to cater to your specific audience


Press office and PR



We offer the following extra services on request, for this we ask the designers to let us know in advance.


Make up artist




Apply now for the pricing