18-25 FEBRUARY 2020

One week, multiple events,

thousands of fire fits and, of course, you.



MFC is the new proposal for emerging fashion brands and designers that want to introduce their latest creations to the market in one of the most prestigious fashion events of the world: Milan Fashion Week.

We make an accessible yet exclusive event, starting with a Pop-Up Store and Showroom in the heart of the Brera neighbourhood, which will be open from 18th to 24th February during the next F/W Milan Fashion Week, followed by a fashion show, presenting the brands and their collections in one of the most widest envoriment 


You bring your products, we think about all the rest: buyers and fashion addicts, communication and set up, influencers and DJs. The right people will join us to make your experience truly memorable.


We aspire to build a community of designers and creators together with fans and fashionistas, democratizing the access to fashion world, creating a network that can help you launch your career and bring value to your project for years to come.


Best solution for introducing a collection in one of the most prestigious fashion events in the world, Milan Fashion Week


— The thorough curation process will guarantee an impeccable standard for all the participants and attendants


— Alternative route to reach the market, present the pieces in a runway, sell them in the pop up store, all of this in Milan during Fashion Week

Years of experience in logistics and event planning


Team of dedicated professionals that will help you from the beginning to the end of this experience


— Most competitive prices for the benefits


It’s a hard knock industry and getting noticed is difficult, specially in events like Fashion Week, so we are here to help. Setting up the location, the press and influencers for you, and of course the attendants and fashionistas to present your collection.


After you have delighted your followers and friends with your latest creations, we want to help you sell them, so we prepared a temporary Pop-Up Shop in Brera the Fashion Quarter of Milan, right next to Montenapoleone, where you can sell and introduce even more people to your project.

Located in Corso Garibaldi 46, Brera, the most exclusive district of the city, where the best fashion week activities take place, in a two floors location with a display window overlooking the main street.

Milan Fashion Club will open, from 17th to 23th February, the temporary Pop-Up Store, with possibilities for hosting aperitivos and your own social events besides the ones we will have. And of course sell your pieces and collections to the visitors of one the biggest fashion events in the industry, Milan Fashion Week.


Clothing (Hangers of aprox 1m)

Exclusive in-store events for the brands presented (upon the request of the brand)

Accessories (two spaces pedestals 50x50)

Sales team to assist you

Banner, flyers, brochures, printed materials

Live stories on Instagram

Newsletter to our lists of contacts, attendants and buyers

MFC Membership Card



see details

Pop Up Store partecipation —

 500€ + VAT



Need more exclusivity?

Showroom —

1500€ + VAT 


Half Showroom—

 900€ + VAT





For designers interested in having a Private Showroom in the Pop-Up Store, we offer the possibility of renting the second floor of the location for hosting and inviting clients and buyers.

It includes hospitality services like complimentary drinks, coffee bar, and catering upon request.


FIFTYFIVE — Via Piero della Francesca, 55


The show, will present different designers during the event and continue with an after party with a selected crowd of attendants and the best live DJ sets in Milan: yes, we take care of everything!

To guaranty a great fashion show of emerging design brands,

we will make a selection of the applications received.

This is the place for you to just express yourself and get a great exposure

Are you creative enough? 

BASIC PACK  |  800 + VAT


We set up the runway, prepare it, and manage it for you

15 minutes show time (max) dedicated to each brand

Assisting team during the show

— Backstage Snacks / Coffee breaks

— Hangers and rails

Newsletter to our lists of contacts, attendants, and buyers

Live DJ set and Music

— All equipment from lighting to sound

— General photo & video service (backstage / runway shootings from the show )

— Video Interview with the brand representer (will be delivered after the show)

 Live stories on Instagram

— Entry to Afterparty

MFC Membership Card






 Make-up and Hairdresser services for the backstage (Complete services for all the looks)

— Total look photos from the show (No* of photos will be depending on no* of looks)


With MFC you guarantee that your collection will reach the biggest audience possible

with a combined off / online communications plan

Online communications in our channels will include dedicated posts, live stories on IG and paid campaigns


Flyers will be handed to the visitors and people on the streets before to attract them to the runway, after party and the pop-up store


Selected influencers to cater to your specific audience


Press office and PR



We offer the following extra services on request, for this we ask the designers to let us know in advance.


 From 200€+VAT to 600€+VAT for model


Dedicated Backstage Video



Dedicated Fashion Show Video —



Dedicated Fashion Show Video

(Full Coverage) 


Make-up artist —

(on request)


(on request)

Dressing —

(on request)

Shooting in Milan 

(on request)


Dedicated Runway 

10.000 +VAT (details on request)

Dedicated Runway with registration services within

Camera Della Moda official calendar 

16.500 +VAT (details on request)



1200€ + VAT Pop-Up Store + Show Basic


— 2000€ + VAT Showroom + Show Basic

1600€ + VAT Half Showroom + Show Basic


1300€ + VAT Pop-Up Store + Show Premium


— 2100€ + VAT Showroom + Show Premium

1700€ + VAT Half Showroom + Show Premium

A project by

Blank and

24 Pr & Events

Patronage by


+39 334 9144961



Via Carlo Torre 28 - 20143, Milan

Let's get in touch!

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